According to the British Bottled Water Producers this "is testament, perhaps, to the now ubiquitous acceptance of the advice to drink eight glasses of water a day for optimum health". See my post Drinking Water for comments on statements of that nature .
UK bottled water consumption per person in the last decade has increased from 26.9 litres in 2001 to 34 litres in 2011. Italy, however, is still top of the charts with an average per capita consumption of 155 litres.
Sales of still water out-strip sparkling water at an increasing rate, In 1998 sparkling water accounted for 30% of the bottled water market: twenty years later that share had fallen to 15%
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