Sunday, 11 May 2008

How to lose customers - 1
When the sun shines, as it is today, Berko High Street is bathed in a warm glow all day. There appears to be no shady side. Monday morning and after a gentle walk up and down the street like Burlington Bertie I popped into Simmons bread shop and bought a couple of Chelsea buns for Margaret's return from the launderette.
When we sat down for elevenses we found the buns to be stale. I returned to the shop - SIMMONS - with the merchandise and informed the young lady of the problem. Her response was "They're not stale: came in today" And then she refunded my money!
I have been eating Chelsea buns since before she was born and by now I can tell when they are stale. Being a Monday they must have been around since Saturday. So why did she not apologise and make some anodyne observation whilst refunding my money? Instead she lost a customer for all time. They are not the only baker in Berko and obviously not the best.

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